Indirect_Advertising

Wednesday, March 4, 2009

Free Article

7 Ways To Make Money Using Nothing More Than Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, the more money you can get. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

Thursday, February 26, 2009

Indirect Advertising

Indirect Advertising
by: Warren Contreras

I am reasonably sure that anyone reading this article is familiar with all the free online advertising resources such as the all too familiar Sp-m, Classifieds, FFA pages, Banners, Text Ads, Traffic Exchanges, Newsletters,Guaranteed Visitors, Paid to Read, Paid to Join, Link Swaps, Pop-ups, Other 'In-Your-Face' Ads, and the list goes on and on.

The question I would like you to consider is, when you see this kind of stuff ourself what is your 'Frame of Mind'? My guess is you know what's coming and your shields go up.You pull up your waders and trudge on through, oblivious to
the thousands of messages ricochetting off your armor just so you can collect a few more hits for your own website or offer. With Millions of would be online marketers doing this hour after hour and day after day, is it any wonder that the Internet slows down to a crawl and even stops at times?

So what if you could put your message on hold for a time when your prospects finished their 'Direct Advertising' chores. They have returned to their curious wanderings online, a time when they are now open to checking things out. Instead of shoving your material in their face, they come looking for you to see what you are doing. Maybe even ask a few questions. Kind of like stopping off for a cold one with the gang after work.

The online equivalent to this scene is being played out today and every day and you can participate for free. It is called 'Social Networking' or even more ppropriately for us, 'Business Networking' and is easily found with your favorite search engine.

Since this can hardly be considered blatant advertising (at least not directly) I will say the one I am most familiar with and use myself, is the Ryze Business Network. With a free account they allow you to create a 'Home Page' where
you can display whatever you want other members to see. I suggest you tell about yourself instead of wasting it on more advertising. Those that visit know that they are on a Business Network and know you are here because you have something for sale.

Now, think about what 'Frame of Mind' you would be in if you dropped by a potential friends page to sign their guestbook, looked over their 'Home Page' and decided to click a few links trying to gain more insight into their personality. You might even be considering an alliance or joint venture with them. Can you see the difference?

You are no longer perceived as a 'Salesman' but a 'Fellow Businessperson' instead. Chamber of Commerce 'Mixers' have been an example of this approach for years and been very successful. Now you can accomplish nearly the same thing for your home business from your computer.

If this all sounds complicated and too hard to understand how it could possibly work, I would suggest getting a free account and give it a try. There is free 'Interactive' on the job training available through sub-networks that fit
every imaginable interest, where you can ask questions and read the answers from your peers.

There are facilities to search out those you have a common connection with and they have already given you permission to subtilty contact them by virtue of being a member. Blatant advertising is prohibited so you will not be bombarded with junk ads. It's more like receiving an invitation that you can read privately and decide if you want to attend.

So now it is all up to you. Continue contributing to the degradation of Internet bandwidth with huge numbers of attempts required (many not even reaching the target) to get a single response, or try something new.

About the Author

Warren Contreras is just another online marketer that puts his pants on one leg at a time just like you. Learn more about him at http://lead-network.ryze.com/